IMBIBE

This project focused on the creation of a skincare line. I built it from the ground up starting with the logo and brand identity, working with a set color palette to help hone the look and feel of the brand. After their identity was set, I then went on to create packaging for their products as well as an application for their services.

The packaging focuses on three types of moisturizer the brand makes - hyaluronic, rose petal, and aloe vera. The application goes hand in hand with these three types - allowing users to customize their experience through an in-app quiz to help determine which products would suit their skin best. It then directs them to the store where they can then purchase the recommended products.

DELIVERABLES
BRAND IDENTITY
PACKAGING
APP DESIGN

TOOLS
ADOBE ILLUSTRATOR